10 Ways To Get Leads From Social Media

This can be a pretty in-depth topic, so for this post, I‘ll share a few tips I have learned along my entrepreneurial journey.

ONE. Be Consistent.

I’m sure you have heard this before, but this is so true. Consistent being with how many posts you do as well as the consistency in your brand.

TWO. Remember Brand Consistency. If you see a quote that you like, don’t use the pic that you see that doesn’t match your brand colors/fonts etc. Instead, create your own graphic, type in the quote, site your source and put your logo on it. The easiest way to do this is to download the Canva app, save the picture on your phone, then upload to your page to schedule, or use a scheduler like Buffer or Hootsuite. Also good when someone shared this awesome quote, you’re logo is on it for reference.

THREE. Be Educational. Your posts should include a good mix including quick educational pieces that have something that appeals to your ideal client. Not everyday, when you create your social media calendar, once a week is good, it just depends on how often you plan on posting.

FOUR. Be Yourself.

As an entrepreneur, your followers will want to think they are hearing from you. So when typing out content, make it sound like you are speaking with someone directly. Do you usually say something like “sweet” or ka-bam” you know, you’re own quirks, then use them in your posts!

FIVE. Comment.

On posts in other groups and on your own posts. For Facebook, replying to a comment a day after helps bump the post back in your followers newsfeed. For LinkedIn don’t just “like“ a post, use another one and actually write out a comment that isn’t templates or suggested. This will make you stand out and the person’s post you are commenting on will remember how you made them feel.

SIX. Take The Daily 90 Day Challenge. If you want to break algorithms and see some serious results, post once or twice daily. Do this for 90 days and see your analytics sky rocket!

SEVEN. Write A Blog.

This can not only be one of your daily posts, but also helps to build credibility and with your SEO. I come up with content when speaking with others in personal and professional conversation. I jot down the title on my phone and usually in the evenings after dinner, I’ll finish the post, add a picture and boom. It’s done. I also am usually 3 weeks ahead for my blog posts - I save as drafts until I’m ready to post. Then it goes out to my email list and I schedule it to post on my social media accounts. Share your blog posts in the groups you are in, stay on topics that are recently posted. Also to comment on posts with a link to a specific blog pot, you add value this way and are marketing yourself at the same time.

EIGHT. Join Groups. Now this can be done on Facebook and on LinkedIn. This is where I have found leads myself for someone looking for a web designer, marketing/business consulting or social media managers. When commenting on posts in groups try to be creative with your comment. This is an example of what I say for someone looking for a web designer

“Hey Amina, I’d love the opportunity to help you! I’m in the building portfolio phase so my prices are very comparable and I need the extra help too right now ☺️ Here is my website with info and calendar link to talk. https://www.paratusbranding.com/website“

Make sure to post the link to the exact page on your website that they are asking for. Makes navigation easier for them to find.

NINE. Give Recommendations. Both LinkedIn and Facebook. You will receive what you give, so be sure to write reviews on businesses you visit and on their LinkedIn profiles give a recommendation of services or products used. This goes a long way! They will be sure to remember you when they need your services or products.

TEN. Put Your Social Links On Your Website. Make sure they work too! This will help your website visitors become followers on your social media accounts. Which then they can share your content and hopefully posy about your amazing service.

Notice that none of these said to dm people you don't know. Emailing is different, cold emailing one to one reaching out is different and in my opinion ok to do. When you dm ( direct message) people that you don't know, you can hurt yourself more than get a lead. Just remember - no one likes to be sold to.

If you need help with your social media management or consulting give me a ring! I love answering questions!

Yours In Success,

Mindy