How To Make Your Website Stand Out

You're thinking bright colors, right? Well, yeah that too, if that's the look your brand is going for... however you want to be sure that you are standing out from your competition, right?

Firstly, we need to learn about you. Your why, your story. Why did you choose the path you chose? Knowing what your why is will help give you more clarity for marketing and especially when selling and closing. Here is a great video from Simon Sinek explaining your why.

Your turn! Take some time and write this out. My favorite place to have these brainstorming sessions is at the beach with a pen and notepad... no music, no phone.

Now to integrate this into your website. You have the verbiage, now write it out in your "about" section of your website. Put your story on a video and add that to your website and social media marketing.

That is the best way to stand out, is to tell your story. Tell your why and make that your brand. When people ask you what you do, tell them by adding in your why and what makes you different.

Here is an example:

"Hello, my name is Mindy, I own Paratus Branding - I create websites and manage social media. what makes me different than my competition is my 21 years in sales as well as my knowledge of standard operating procedures and procedures. I make sure that we utilize your website to its fullest capability to help not only prospective customers but current ones to keep going back to your website- which then help to build your SEO."

Everyone has a story, get it on paper then get it online.

If you need help thinking this through, give me a shout!

Yours In Success,

Mindy Cook